Nike, Inc. has appointed Aaron Cain, a 21-year company veteran, as the new CEO of Converse, according to Bloomberg. Cain replaces Jared Carver, who is stepping down after serving as CEO for two years.
The two executives will work together through the end of July as part of the transition, according to the report.
Cain was most recently global vice president and general manager for Nike Men’s since March 2021. Other roles at Nike included vice president and general manager for Men’s North America; global vice president and general manager of Nike Sportswear; vice president and general manager of Nike Sportswear EMEA; and vice president and general manager of Nike Sportswear for Greater China. Cain joined Nike in 2004 as director of Nike Global Apparel Strategy.
The change comes as Converse has been struggling to return to growth.
Converse’s sales in Nike’s fiscal year ended May 31, 2025, declined 19 percent (18 percent currency-neutral) to $1.7 billion, including a 26 percent currency-neutral decline in the fourth quarter. Declines were across all territories in both the fourth quarter and the year.
In Nike’s fiscal 2024 year, Converse sales slid 19 percent on a reported basis and 17 percent on a currency-neutral basis.
Headshot image courtesy Aaron Cain/LinkedIn and Lead image under license with AdobeStock
