MeatEater, the hunting and fishing specialty store, announced plans to open a store at The Corners of Brookfield in Wisconsin, marking its second location.

MeatEater opened its first flagship store in April 2024 near its headquarters in downtown Bozeman, MT.

The 3,700-square-foot store in Brookfield will feature First Lite technical hunting apparel, FHF Gear (hunting, fishing and tactical accessories), Phelps Game Calls, and Dave Smith Decoys, along with exclusive products from partner brands, in-store events, and educational workshops tailored to local hunters and anglers.

“This isn’t just another sporting goods store,” said MeatEater Founder and Chief Creative Officer Steve Rinella in a media release. “It’s a place for folks who prepare, persist and respect the hunt. We’re proud to build a space where you come to swap stories, learn something new, and gear up for whatever’s next. Opening this store in Wisconsin, where the hunting and fishing tradition runs so deep, feels like a natural fit.”

“We’re thrilled to welcome MeatEater to The Corners,” said Robert Gould, CEO of Brookfield Corners, LLC. “Their passion for the outdoors and community perfectly aligns with our vision to create a destination that’s both unique and connected to our customers’ desires.”

Image courtesy MeatEater