Allbirds, Inc. has signed three new distribution agreements covering multiple countries in Eurasia as part of its ongoing strategy to build long-term, scalable growth in overseas markets. With the completion of the three agreements, Allbirds has now signed distribution deals with 16 companies globally since shifting its primary distribution strategy from direct-to-consumer to wholesale distributors.

  • Beosport will become the exclusive distributor of Allbirds in the Balkans, effective January 2026.
  • 911 Fashion will become the exclusive distributor of Allbirds in Israel, effective October 2025.
  • Tradist Distribution will become the exclusive distributor of Allbirds in Türkiye and Central Asia, effective July 2025.

“Our strategic decision to transition to a distributor model in international geographies is proving to be highly successful,” said Annie Mitchell, CFO of Allbirds. “Over the past 18 months, we have partnered with world-class distributors and extended our brand reach with a profitable operating model. With the signing of these three new agreements, we look forward to bringing the Allbirds brand to additional countries throughout Eurasia.”

Beosport is reportedly a leading retail and distribution company for sportswear, footwear and lifestyle brands in Southeastern Europe. Founded in 1996 and based in Belgrade, Serbia, Beosport has “played a key role in bringing global brands to the regional market,” according to Allbirds.

“We are thrilled to announce our cooperation with Allbirds, a brand that shares our commitment to sustainability and innovation,” stated Aleksandar Ivanovic, director of Beosport. “This cooperation represents an opportunity to bring a globally respected, eco-conscious brand to our market, providing our customers with unique, high-quality products that align with their values.”

Allbirds reports that 911 Fashion is a fashion and lifestyle distribution company founded in 2001 by Uri Reiss, based in Tel Aviv, Israel. Allbirds describes the company as “the trusted partner for international brands that actually care and see themselves as responsible, environmentally and socially.” The company operates a retail fleet of 35 locations, including standalone stores for Alo Yoga, AllSaints, and Scotch & Soda, alongside the leading local concept chain, Story, which is a multi-brand retailer.

“We are proud to welcome Allbirds into our carefully curated portfolio of exceptional international brands,” said Reiss. “The brand’s inspiring story, its unwavering commitment to sustainability, and its mission to leave a positive impact on the world perfectly align with our core values. We are excited to embark on this new journey together, and we are confident that our collaboration will pave the way for Allbirds’ success in our market.”

Allbirds reports that Tradist Distribution is “a leading distributor of premium lifestyle, footwear and bag brands across Türkiye, Eastern Europe and Central Asia.” Headquartered in Istanbul, Türkiye, the company offers end-to-end distribution, e-commerce operations, mono-brand online stores, and integrated marketing solutions for brands looking to scale in fast-evolving markets.

“Partnering with Allbirds is both a strategic and exciting step for Tradist as we expand our presence in our regions,” said Sabri Can Acarsoy, CEO of Tradist Distribution. “Allbirds is a brand that proves innovation and sustainability can go hand in hand with great design. This partnership reinforces our commitment to bringing globally respected, forward-thinking brands to a new generation of conscious consumers.”

Image courtesy Allbirds, Inc.