Crunch Fitness’ second-largest franchisee, Fitness Ventures, LLC, opened its 60th Crunch Fitness gym in Des Moines, IA.
The new 60,000-square-foot space, located at 1200 E. Army Post Road, is Fitness Ventures second Crunch location in Iowa. The company operates Crunch Fitness gyms across 28 states.
Built as a Crunch 3.0 model, the Des Moines location represents a $5 million investment supported by Fitness Ventures’ partnership with Meaningful Partners, a private equity firm that invested in the company in 2024.
“This milestone represents much more than just a number,” said Brian Hibbard, CEO of Fitness Ventures. “Our expansion into new markets like Des Moines reflects the strength of our team, our model and our mission to make high-value fitness accessible across the country.”
Fitness Ventures reports it is on pace to reach 75 open clubs by the end of 2025. Looking ahead, the company plans to open 20 new Crunch gyms annually in both new and existing markets.
“We’re not just growing fast, we’re growing with purpose,” Hibbard added. “The Des Moines club is another strong step forward in a long-term plan to deliver value to both members and investors.”
Image courtesy Crunch Fitness
