Ron Faris, who served as vice president and general manager of Nike Virtual Studios, announced in a LinkedIn Post that he has left the company to work for Disney Consumer Products as VP of global marketing. He announced his departure in a LinkedIn post.
Faris joined Nike in June 2016 as VP, SNKRS Digital Product and GM, s23NYC Digital Studio, following Nike’s acquisition of Virgin Mega. Previously, he was the founder and CEO of Virgin Mega. He was global VP of SNKRS, NBHD and S23NYC Digital Studio from November 2020 to June 2025 and has led Nike Virtual Studios since March 2022.
Faris’ exit comes as Nike shuttered its virtual sneaker and fashion brand RTFKT last December, as SGB Media reported, and arrived in May that Nike’s technology department was undergoing layoffs as part of restructuring efforts implemented by recently hired CEO Elliot Smith.
The Nike Virtual Studios team will report to interim leader Dave Vericker and will be nested under the Energy and Nbhd team, according to an internal memo obtained by Retail Dive.
Image courtesy Nike
