Adidas and the University of Wisconsin athletic department received approval from the UW System Board of Regents to sign a new five-year sponsorship agreement that will outfit the school's 23 athletic teams.
Based on the agreement, UW will receive an annual allotment of apparel, footwear and equipment as well as a share of royalties from Adidas' production of replica and authentic team gear for UW sports.
UW would have received $950,000 in gear in the final year of the current deal, which would have expired June 30, 2011. That amount will increase to $1.3 million in the first year of the new deal.
