WIN Reality, the virtual reality training and AI-powered swing analysis platform for baseball and softball, has acquired Blast Motion, a company specializing in swing sensor and motion analysis technology across baseball, softball and golf.
Terms of the transaction were not disclosed.
The merger will combine WIN’s VR training (TrainVR) and video-based AI swing analysis (SwingAI) with Blast’s patented motion sensor and biomechanics platform to help athletes improve more quickly by unifying game-speed reps, swing feedback and real-time performance insights.
“This is a defining moment for player development,” said Chris O’Dowd, CEO of WIN Reality. “Blast Motion is one of the most respected brands in our industry, and we’ve admired what they’ve built for a long time. This acquisition allows us to expand our mission, not by changing what people love about Blast, but by amplifying it through our shared commitment to player development.”
Blast Motion reports that the company’s technology is “used by 36 professional baseball teams, over 300 college programs, thousands of high school and youth athletes, elite softball players, and more than 200 golf tour pros.”
“Joining forces with WIN Reality allows us to scale our original vision of real-time motion data, fundamentally changing how athletes train and improve,” said Michael Fitzpatrick, CEO of Blast Motion. “Together, we’re creating a next-generation athlete development network that will continue to shape the future of sports development.”
In the near term, both platforms will continue to operate independently, with no disruption.
Image courtesy Blast Motion
