Eastside Golf, a U.S.-based golf lifestyle brand, has announced its expansion into Australia and New Zealand through an exclusive distribution partnership with Prime, a privately owned Australian distributor based in Burleigh Heads, Queensland, specializing in sport, apparel and leisure brands.
The move marks Eastside Golf’s first official entry into the region. Earlier this year, Eastside Golf announced national U.S. retail partnerships with Golf Galaxy, Dick’s Sporting Goods, Dick’s House of Sport, and Nordstrom, alongside its continuing expansion into specialty retailers and golf pro shops.
“Golf is evolving, from how we play, to what we wear, to who is playing, and that evolution is happening throughout the world,” said Earl Cooper, Co-Founder of Eastside Golf. “Expanding into Australia and New Zealand is a key move for Eastside Golf; we’re able to connect with a fashion-forward, culturally aware market where the appetite for golf is on the rise, particularly among younger, more diverse players who want to look good in the game. We have always envisioned Eastside Golf as a global brand, and this is an important moment for us along that journey.”
Sam Poulsen, co-founder of Prime, said, “As passionate golfers, we recognized a clear gap in the Australian market for premium golf lifestyle brands. To be working with Eastside Golf, a brand that brings culture, authenticity and a bold vision to the sport, is a tremendous honor and a momentous step in the right direction.”
Eastside Golf’s regional debut includes a soft launch of its Core collection, available through select partners, including Lids, The Iconic, GolfBox and Power Golf. The brand’s Fall 2025 collection will be its first full seasonal prebook in the market, supported by a curated group of golf, streetwear and lifestyle retailers.
Image courtesy Eastside Golf
