Belgian Cycling Factory, owner of bike brands including Ridley, Eddy Merckx, Nukeproof and Aeres, signed on a number of new distribution partners across Europe, the Middle East, the Americas, and Asia.
The newest partners joining the BCF family include:
- Cara Trade – Ireland & Northern Ireland
- Zookee – Now also active in Poland, Slovakia, and Hungary
- A2U – Slovenia
- Keindl Sport – Croatia
- All That Ride Sport – Turkey
- Mondo Frames Distribution – Romania
- Trilife – Bahrain & Saudi Arabia
- TheBikeStudio – Puerto Rico
- Taishan Ruibao Composite Materials Co. Ltd – China
- Wunpang Bicycle – Hong Kong
- Pentagon Asia – Taiwan
- H2C – Malaysia
Edward Vlutters, its international business development director, said, “We’re thrilled to welcome these partners into our growing network. Expanding our international reach ensures more riders around the world can enjoy our quality bikes.”
Jochim Aerts, CEO of Belgian Cycling Factory, added: “Building strong partnerships beyond our dealer-direct markets is an essential step in becoming a truly global player in the cycling industry.”
