Primetime Fitness, a Crunch Fitness franchisee, announced a significant expansion across Ohio and Michigan with the acquisition and development of four new gyms, creating fitness offerings for residents in the Midwest.

The acquisition and development will increase Crunch Fitness’ presence in Ohio and Michigan by 101,806 square feet, bringing the total number of facilities operated by Primetime Fitness to 23 nationwide. The new locations will undergo significant renovations and upgrades to enhance member experiences by August 2025.

“We’re incredibly excited about our momentum right now,” said Kevin Laferriere, CEO and president of Primetime Fitness. “Our team’s passion and disciplined execution is paving the way for our expansion. We’re honored to be working with the newly added team members and look forward to supporting the growth at these gyms.”

Each new location will operate under the Crunch Fitness brand. Renovations and upgrades include $1.2M in new equipment, expansion of the Relax & Recover area, improvements to the existing floor plans, installation of new check-in desks, and updates to the graphics and signage packages.

“This expansion reflects the talented leadership at Primetime Fitness,” said John D’Anna, chief development officer at Crunch Fitness. “Primetime has consistently shown their commitment to increasing Crunch market share, brand integrity and community engagement. Their ability to scale while maintaining operational excellence and a high standard of member experience is exactly what we look for in our franchise partners. We’re proud to support their continued growth and excited to see these new locations flourish.”

CapitalSpring, which invested in Primetime Fitness in December 2023, is also supporting the expansion.  

“The expansion of Primetime Fitness’s footprint is a testament to our joint commitment to growing a dynamic and high-quality fitness platform,” said Wade Daniel, P\partner at CapitalSpring. “We have immense confidence in the leadership team and their ability to execute on this strategic vision, and with this continued growth, we remain excited about the future of Primetime Fitness.”

The opening of these four new Crunch gyms by franchisee Primetime Fitness include:

  • Crunch Middleburg Heights – Middleburg Heights, OH
  • Crunch Monroe – Monroe, MI
  • Crunch Ann Arbor – Ann Arbor, MI
  • Crunch Ypsilanti – Ypsilanti, MI 

Primetime Fitness, founded in 2016, operates 23 gyms across Michigan, Ohio, Kentucky, and Tennessee.

Image courtesy Crunch Fitness