Beau Lake, the Canadian maker of performance pedal boats, paddleboards, apparel, and accessories, has tapped SUP champion Bruno Hasulyo as chief experience officer (CXO).
Hasulyo brings over nine years of elite experience in stand-up paddleboarding (SUP), including a 2017 Long Distance World Title, five World Championship podiums and six victories in the SUP 11 City Tour. His in-depth knowledge of the sport, global perspective and “passion for performance perfectly align with Beau Lake’s values of quality, adventure and innovation,” said the company in a media release.
“I’ve always believed in pushing the limits of what’s possible, both on and off the water. Joining Beau Lake allows me to take that passion to the next level by helping to define the future of waterside living,” said Hasulyo.
As CXO, Hasulyo will oversee all product innovation and design, marketing and customer engagement.
“Bringing Bruno on board is an exciting moment for Beau Lake. His expertise, passion for the sport and unique perspective on what defines a waterside experience will be invaluable as we continue to push boundaries in the luxury, outdoor recreation and watersports spaces,” said Brad Ariss, managing director at Beau Lake.
Images courtesy Beau Lake
