Icebug, the Swedish manufacturer of traction footwear, announced that the company is assuming responsibility for all sales and customer-related operations for the Canadian market, beginning June 2025. The company said in a media release that the “strategic move will further strengthen the brand’s connection to new and existing Canadian consumers.”
Previously, Rock Gear Distribution (RGD), a wholesale distributor based in Alberta, Canada, operated Icebug’s Canadian business.
“We are excited to deepen our engagement with the Canadian community,” said Andreas Håkansson, CCO of Icebug. “Our goal is to build even closer ties to a market where our products, such as studded winter boots, have the potential to play an important role in people’s lives, helping them stay active 365 days a year.”
RGD, a long-standing Icebug partner and owner of Spry, a specialty running store in Canada, will continue collaborating with the company.
“We look forward to working together in new and exciting ways,” said RGD President Ian Lowe-Wylde. “This transition represents a shared vision for delivering quality products and outstanding customer experiences.”
