The Lycra Company has promoted Melissa Riggs, director of marketing, North America, to chief marketing officer (CMO). Riggs, based out of the company’s headquarters in Wilmington, DE, reports directly to company CEO Gary Smith.
Riggs brings “over two decades of brand-building experience in consumer packaged goods and the apparel and footwear industries to her new role, including experience working with the Gore-Tex brand,” said Lycra in a media release. Before joining the company in 2022, Riggs spent 11 years at Molson Coors Beverage Company, specializing in partnership marketing and distributor go-to-market planning.
“I am pleased to recognize exceptional talent from within our organization,” said Smith. “Melissa’s promotion reflects the importance we place on building upon our company’s unique marketing capability and the value it brings to our customers.”
As CMO, Riggs oversees the company’s planning, development and execution of brand and marketing initiatives.
“I am honored and excited to lead The Lycra Company’s marketing organization and work with the global leadership team to help the company achieve its goals,” said Riggs. “For the past three years, I’ve had the privilege of collaborating with an incredibly skilled team. Stepping into the CMO role, I look forward to unlocking new ways to invigorate our ingredient brands, elevate our partners, and make our impact felt throughout the value chain.”
Riggs holds a Master’s from Temple University and a Bachelor’s from the University of Rhode Island in Kingston.
Images courtesy The Lycra Company
