Jondo, the performance eyewear JONDO, welcomed Ernie Els, four-time Major’s Champion and World Golf Hall of Farmer, as an investor, expanding his role as an official brand ambassador.
The company reported in a media release that after Els wore the company’s eyewear on the practice green for the first time, he was “so impressed that he wore them during the pro-am and later joined the brand as its global ambassador.”
“I’ve tried a lot of sunglasses over the years, but none have given me the clarity and comfort I get with Jondo,” said Els. “The difference was clear the moment I put them on. Jondo gives me confidence in every read and every shot. Investing in this company feels natural because I believe in what they’re doing and how much they’re going to impact the game.”
The investment reflects a financial commitment and shared vision to advance eyewear technology for golfers and elevate awareness for player performance, eye health, and innovation. As an ambassador and investor, Els now plays an active role in shaping the brand’s growth and long-term vision.
“Having Ernie not only believe in our product but invest in our future is incredibly powerful,” said CEO Morne Botha. “His involvement goes beyond a traditional endorsement. He is bringing insight, integrity, and influence to our brand, which is committed to elevating how golfers see and play the game. We’re thrilled to have him alongside us as we scale the next phase of Jondo.”
Jondo sunglasses, engineered for golf, are crafted with proprietary Krisp Lens Technology that sharpens depth perception, reduces glare and enhances contrast, with lightweight TR-90 frames that offer full-spectrum UV protection.
Image courtesy Jondo Eyewear
