Sea to Summit, the adventure gear manufacturer, has added Chris Sword as general manager and Aaron Baker as senior director of sales to its North American team.
Sword has held leadership roles in diverse industries, including consumer product companies. He has “led companies, steered growth strategies and overseen all functions for brands, including Dynafit/Salewa, Pearl Izumi, Bell and Giro, and RovR,” said Sea to Summit in a media release.
“I’m thrilled to join Sea to Summit at this pivotal moment,” commented Sword. “As an outdoor enthusiast and industry insider, I’ve long admired the brand’s depth, driven by meaningful values and innovative gear that have inspired adventurers for over 30 years. I look forward to collaborating with our passionate and talented team to build on the brand’s legacy, strengthen our partnerships and seize new opportunities.”
Sword will lead Sea to Summit’s North American business as general manager. And as a global ELT member, “he will be part of an optimistic and creative next phase for the global business.”
Aaron Baker joins the team with over 20 years of sales leadership in the outdoor industry. Baker’s career began as an independent sales rep in the Midwest and evolved into leading global sales teams at Keen and Chrome Industries. Sea-to-Summit reported that “Baker brings a proven ability to drive results, foster long-term partnerships and lead passionate, performance-oriented teams.”
“I’m excited to join a team so deeply committed to innovation and the outdoor community,” siad Baker. “I’m eager to build strong, strategic partnerships that support sustainable growth and help bring our products to even more adventurers across North America.”
As Senior Director of Sales, Baker will lead Sea-to-Summit’s North American sales strategy and execution. He will “focus on strengthening relationships with retail partners, identifying new growth opportunities and driving alignment across Sea to Summit’s commercial initiatives.”
“Chris and Aaron bring a deep understanding of the outdoor industry and a shared passion for adventure that aligns perfectly with Sea to Summit’s values,” commented John Rosair, CEO at Sea to Summit. “We have very exciting ambitions for our North American business and their leadership will be instrumental in guiding the brand into its next chapter. We’re excited for the experience, energy and insight they bring to our team.”
Images courtesy Sea to Summit
