Ammo, Inc., the owner of GunBroker.com, the online marketplace for firearms, hunting and related products, announced it has completed the sale of its ammunition manufacturing assets to Olin Winchester, LLC, a subsidiary of Olin Corporation.
This transaction represents Ammo’s move into a high-margin, tech-enabled e-commerce company centered around GunBroker.com. The company reports it intends to focus resources on “scaling its digital platform, improving user experience and unlocking additional value for shareholders.”
“This transaction marks a defining moment in Ammo’s evolution,” said Christos Tsentas, chair of the Board’s M&A Committee. “After a thorough strategic review and collaboration with our financial and legal advisors, we are confident this sale will unlock significant value and enable Ammo to accelerate growth as a pure-play e-commerce platform.
“GunBroker.com is already the leader in the online firearms marketplace, and we expect this streamlined focus will allow us to double down on innovation, user engagement, and long-term profitability,” continued Tsentas.
