Vivaia, the eco-friendly footwear brand, founded in 2020, announced plans to open its first U.S. brick-and-mortar store in the SoHo neighborhood of New York City at 68 Prince Street.
The store opening follows the company’s 2024 retail expansion in the U.S., its largest global market, and wholesale partnerships with department stores, including Nordstrom, Dillards and Von Maur, and as pop-up shops in New York City, LA and Paris.
The 900-square-foot space features original exposed brick walls, integrating greenery and natural light to echo the brand’s “eco-conscious DNA.”
The company reports that the NYC store will “serve as an immersive touchpoint to engage and attract new customers and enhance brand awareness” in its “continued path of pioneering footwear innovation within the U.S. market and globally.”
Moving forward into 2025, the brand plans to expand across key markets in America, Europe and Asia, providing a wide range of footwear DTC.
Image courtesy Vivaia
