Salomon announced that Nick Parkinson has joined the company as global brand creative director. He leads all global brand and marketing creative strategy from the company’s Annecy Design Center in the French Alps.

“Nick is a super inspired creative. His global experience in the spaces we want to win was the proof in our hyper-focused selection process. Having interviewed some of the finest creative minds in the industry, I am confident that Nick is the needed fuel to realize our objectives across the entire consumer journey,” said Scott Mellin, global chief brand officer at Salomon.

Parkinson brings two decades of design experience to the role. He has been closely involved in repositioning the Nike Running brand over the last two years. He concurrently ran the reactive strategy for Nike during the 2024 Paris Olympic Games.

He started his career as a graphic designer in the UK, working as a brand creative in London before moving to Nike in Amsterdam as Art Director in 2010. From 2010 to 2018, he held various design positions, including global art director and global design director for Nike Football at Nike’s Portland, OR headquarters. He was a design director for Nike Japan and global creative director for the Jordan brand. He spent three years as creative director at Converse before returning to Nike, again in Portland, as global senior creative director of Brand Defining and Nike Running.

As Global Creative Director at Salomon, Parkinson will collaborate with the Executive Board and product leadership team to drive the brand’s creative strategy across all consumer touchpoints, platforms, channels, and regions.

“I’ve always admired Salomon for its French innovative excellence, shared Parkinson. “I’m also a snowboarder who loves being in the mountains, so that’s the emotional connection for me. I come from a family of engineers and love problem-solving through design. Salomon is at an inflection point where it can progress to the next level by building on its rich heritage of performance and athletes and translate that into the world of culture and sportstyle. It really feels like Salomon has limitless innovation potential, and I’m excited to help power that through amazing storytelling!”

Images courtesy Salomon