Sierra-at-Tahoe has named Sarah Sherman the resort’s sales and marketing director. Sherman returns to Sierra after nearly five years. She first joined the company in September 2018 and exited in November 2020.
“On behalf of our entire senior team, I’m thrilled to welcome Sarah back to Sierra and to have her leading our marketing and sales efforts,” said Dan Healy, VP and general manager. “Having previously worked at Sierra in a communications role, she is uniquely familiar with our brand, our team, and most importantly, our guests. Her experience is sure to be a tremendous asset as we look to the future.”
Sherman now oversees sales, marketing, digital media, events, and public relations related to Sierra-at-Tahoe’s winter, summer and fall products and operations. She reports to Healy and will work collaboratively with the resort’s senior leadership team, community, partner, business associations and other affiliate organizations to drive awareness in existing and new markets.
Sherman’s career in the ski industry began in 2015 as the snow reporter and PR assistant at Mammoth Mountain. From there she spent time at Freekskier Magazine and Windells Camp before joining Sierra-at-Tahoe as the Content and Communications manager through the start of the pandemic. She then moved to Utah and assumed a similar role at Snowbird. During her tenure there, she was responsible for managing the resort’s social media channels and led the resort’s communications efforts across all lines of business, lodging properties and resort initiatives. In her most recent role as senior marketing manager at Woodward Park City, Sherman led the marketing team and strategy and helped make resort operating decisions.
“Sierra-at-Tahoe holds a special place in my heart and coming back in this role feels like coming home,” Sherman shared in a LinkedIn post. “I am honored for the opportunity to uphold its unique culture and legacy, and am excited to help drive the resort forward with such an incredible team.”
Images courtesy Sierra-at-Tahoe, LinkedIn
