J.Crew and U.S. Ski & Snowboard have signed a three-year partnership, making J.Crew the organization’s official lifestyle apparel partner. J.Crew will reportedly have a presence across a wide range of U.S. Ski & Snowboard sports, including alpine, cross country, freeskiing, snowboarding, Para alpine, Para snowboarding, and others.
Terms of the deal were not disclosed.
“This first-of-its-kind collaboration unites J.Crew’s rich sartorial connection to the après-ski lifestyle with U.S. Ski & Snowboard’s mission to elevate its athletes, inspire the nation and strive for excellence on the world stage. U.S. Ski & Snowboard is the nonprofit Olympic and Paralympic National Governing Body for skiing and snowboarding, which oversees 10 national teams,” the company said in a media release.
“J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard,” said Libby Wadle, CEO of J.Crew Group. “With competitive snow sports continuing to grow in the American consciousness, we are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year. This partnership marks an exciting new chapter for J.Crew, and we look forward to bringing it to life.”
The company said the product collections will feature signature J.Crew categories reimagined through an aspirational ski lens. Inspired by vintage ski logos and archival Olympic patches, these exclusive winter collections will feature sweaters, loungewear and cold-weather accessories for women, men and kids.
“This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard. We’re thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure,” said Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard. “This collaboration celebrates the spirit of U.S. Ski & Snowboard, blending sports lifestyle and fashion in a way that will inspire athletes and fans alike.”
J.Crew will kick off its partnership with U.S. Ski & Snowboard on March 25 at the Stifel Sun Valley Finals in Sun Valley, ID, debuting its first on-the-ground experiences to celebrate the ski community and partnership.
Image courtesy J.Crew (from left to right: Libby Wadle, CEO of J.Crew Group; Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard and Kevin Ulrich, J.Crew Group Chairman of the Board).
