Crunch Fitness has signed a Master Franchise Agreement for India. The company expects to bring at least 75 Crunch Fitness brick-and-mortar fitness facilities to the country in the coming years.

The new development marks the brand’s continued international expansion into South Asia alongside Crunch+, the company’s fitness offering.

The company said Nikhil Kakkar, former COO of Gold’s Gym India, and business partner Dr. Umesh Kansal, M.D., CEO of several established companies in the fitness industry, financial services and global apparel business, would lead the development in the region.

“This is an exciting time of expansion for Crunch, and with the Indian fitness market rapidly growing, we saw this as a natural next step in our international rollout,” said John Kersh, managing director of International Development at Crunch Fitness. “We believe Nikhil and Umesh will be outstanding partners for the brand’s expanded presence in India, and we are excited for Crunch Fitness to play an influential role in India’s fitness franchise development.”

India now joins the list of international markets for Crunch with its presence in Australia, Canada, Costa Rica, Portugal, and Spain.

“We look forward to bringing the Crunch experience to India, marking a significant milestone in our global expansion,” said Jim Rowley, CEO of Crunch Fitness. “India is a vibrant and dynamic market with a growing passion for fitness, and we are excited to introduce our first physical location with our unique blend of world-class amenities, innovative classes, and inclusive community to this incredible country. This expansion reflects our commitment to making fitness accessible, engaging, and fun for everyone, no matter where they are in the world.”

Crunch said it will continue to target expansion countries with favorable economic and franchising conditions and significant growth opportunities in 2025.

Image courtesy Crunch Fitness