Oberalp Group has appointed Nol Gerritse as the new brand director for Salewa, its flagship mountain equipment brand, effective May 2.
Gerritse, a Dutch native and U.S. citizen, has held senior positions at Havaianas, Lululemon, Keen, Colgate, and Nike.
“In Nol Gerritse, we have found a leader whose international experience across various industries will allow him to successfully develop our historic Salewa brand,” said Ruth Oberrauch, vice president of the Oberalp Group. “His global expertise and passion for the mountains align perfectly with Salewa and Oberalp’s philosophy, making him a key figure in our growth strategy.”
Salewa was founded 90 years ago in Munich and acquired in 1990 by the Oberalp Group, which also owns the Dynafit, Pomoca, Wild Country, Evolv, and Lamun brands.
Said Gerritse, “Joining Salewa and the Oberalp Group represents an incredible opportunity for me to be part of a brand that is iconic in mountain culture and a leader in innovation. “I look forward to contributing to and shaping the new chapter of Salewa, celebrating its tradition while exploring new frontiers in design and performance.”.
Images courtesy Salewa/Oberalp Group
