Gymshark announced that Kim Dolder, general manager of North America, has been promoted to the company’s chief commercial officer. Dolder will continue to report to Founder and CEO Ben Francis and work from Gymshark’s New York office.

As CCO, Dolder is responsible for ensuring that the brand “has the single architecture to become a fully omnichannel enterprise.” Dolder is also responsible for creating and implementing strategies that drive revenue, introduce new products and scale new business channels.

Dolder’s appointment is a continuation of Gymshark’s U.S. growth initiative. Last year, the company moved its North American Headquarters to New York. With Dolder’s appointment, she also becomes Gymshark’s first U.S. Board member.
.
The U.K.-based retailer also reported plans earlier this year to open its first U.S. flagship store at 11 Bond Street in New York City, covering 13,000 square feet across four floors. The brand also announced it will open additional “core stores” in London, Amsterdam and Manchester in 2025.

Dolder said, “Gymshark has had an unbelievable 12 years as, predominantly, an e-commerce company, but it’s no secret that we are pivoting to become an omnichannel organization. So, to step into the CCO’s shoes and play a role in evolving the incredible brand we’ve built so far, building our retail footprint and expanding our wholesale and franchise partnerships is beyond exciting.

“I’ve worked in apparel for 20 years at some amazing brands, but I’ve never had more clarity about the opportunity in front of me, and, well, it feels like it’s all been leading to this.”

Francis added, “If we are to become an iconic 100-year brand, there are two things we can’t compromise on – being global and being omnichannel. To achieve them, we need a chief commercial officer who can be the architect to create the blueprint to get us there. I can think of no one better than Kim to step into this role.

“Kim is our first chief based in the U.S., so this serves as a real sign of intent of our global ambitions. Since joining, she has already added so much value to our North American operations, and her experience insight and sheer will to win will definitely take Gymshark to new heights.”

Images courtesy Gymshark