Eastern Mountain Sports Inc. announced that two of its managers have been promoted to director-level positions. Kate Lynch was named director of marketing and Marshall Merriam was named director of merchandising.
Both positions were created to accelerate positive change in culture, grow the EMS business and enhance industry relationships.
Ted Manning, EVP and GMM, said, “not only will these two new directors help shape the future of our internal talent, I also expect Kate and Marshall to begin to reframe the manner in which we build relationships, specifically with the consumer and our industry.”
Will Manzer, the company's CEO, commented, “for a long time we have known that our success can't be duplicated because it comes from the souls of passionate, talented people who are fanatically driven to turn our customers into advocates.”
Kate Lynch has been with Eastern Mountain Sports for 3 years and is known for creating powerful tools and teams that directly support the company vision. She embodies the company's most highly respected cultural attributes. Marshall Merriam began his career in stores and has built a solid base of expertise through several positions in merchandising and planning. He leads through his uncanny abilities to build innovative industry partnerships and create value for the customer through ground-breaking service models.
