Dorel Industries Inc. has named Mario Stein as VP of its newly launched Cycling Sports Group (CSG) Asia Pacific. Based in Osaka, Japan, Stein will be in charge of signing up dealers for CSG brands, including Cannondale, across Asia Pacific, including Japan, Australia, Korea, New Zealand, China, Singapore, Thailand, Indonesia and India.
“The Asia Pacific region has been and will continue to be a critical geography for Dorel Recreational/ Leisure,” said Robert Baird, President and CEO, Dorel Recreational/Leisure. “This builds on our multi-faceted strategy to grow our bike business into a global force by leveraging our excellent portfolio of recognized brands and investing in leaders like Mario in their respective markets.”
This latest step continues Dorel's commitment to take control of its international bicycle brands in certain geographies and work closer with distributors in others in order to accelerate growth within the critical IBD channel. CSG Asia Pacific will coordinate all sales, marketing, distribution and customer service to better support its growing network of dealers and distributors located in the region.
Stein, who will also maintain country management responsibility for Japan, joined the company in September 2009. In just a short amount of time, he has led the Japanese subsidiary to become a stronger and more successful company, turning around the business to growth after decline and also building consumer loyalty through programs such as Cannondale Owners Group, an on-line program designed to keep customers engaged with the Cannondale brand. In his expanded role, he will work with CSG's multiple brand business throughout Asia Pacific, while streamlining operations, and building powerful teams across the region.
