Hyosung TNC, a division of Hyosung Corporation, a South Korean conglomerate, operating across textiles, heavy industries, chemicals, and information and communication, has appointed Malvina Hoxha as its new U.S. director of Marketing.
Hoxha will direct the U.S. marketing team in promoting Hyosung TNC’s specialty fibers and fabrics to targeted brand and retail accounts. Additionally, she will manage joint development and promotional programs with key industry partners.
Based on the East Coast, Hoxha reportedly has years of experience in the textile, fashion and retail industries. She has led strategic roles in business development and marketing, as well as sourcing and developing products for Ralph Lauren, Lenzing Tencel, and Chargeurs. Hoxha holds a business degree from the Fashion Institute of Technology (FIT) and an MBA certificate from Cambridge Judge Business School in circular economy and sustainable business models.
“Malvina brings a wealth of resources to our team,” said Sora Yoo, Hyosung’s chief marketing officer. “Her extensive expertise in navigating the complexities of product development, branding, retail, and consumer needs will reinforce our position as a leading textile solutions provider in the U.S.”
Hyosung has offices in over 29 countries, 77 cities and 119 business sites to locally support and interact with the international value chain. Together with Hyosung’s Fashion Design Center (FDC) Team, which forecasts trends and creates fabric stories and samples in global trends, Hyosung’s Global Brand Marketing Team supports brands and retailers with design concepts, textiles and product development.
Images courtesy Hyosung
