Fierce Firearms, the firearms manufacturer serving the outdoor and hunting industries, announced two additions to its leadership team.

Paul Parrott has been appointed vice president of Marketing, Sales and Product Development. Alec Rasmussen has joined the company as marketing manager.

Parrott brings over three decades of leadership experience in the firearms and outdoor industries and in marketing and sales strategies. His track record of delivering results that strengthen brand presence and customer loyalty will be key in his new role oversee marketing, sales and product development initiatives.

“I’m honored to join Fierce Firearms and contribute to its remarkable legacy of precision and performance,” said Parrott. “This is an exciting opportunity to work with an exceptional team and help elevate the brand’s impact on the hunting and shooting community.”

Rasmussen brings a fresh perspective to the team with expertise in digital marketing, content creation and brand strategy. Passionate about the outdoors and storytelling, he will enhance Fierce Firearms’ brand presence across digital and traditional platforms, connecting with consumers in the outdoor and firearms communities.

“Joining Fierce Firearms is a tremendous opportunity to work with a brand that embodies innovation and quality,” Rasmussen shared. “I look forward to amplifying the Fierce Firearms story and creating meaningful connections with our growing audience.”

Fierce Firearms is a premier firearms manufacturer dedicated to producing the highest-quality products for hunters, competitive shooters, and outdoor enthusiasts. Renowned for precision engineering, cutting-edge technology, and innovative design, Fierce Firearms sets the standard for performance and reliability in the industry.

Image courtesy Fierce Firearms