JCPenney has launched a new tool that expands its support for businesses and nonprofits looking to purchase product at bulk order prices.
The department store retailer, which recently joined with SPARC Group (a joint venture of brand management firm Authentic Brands Group, Simon Property Group and Shein) to form a new organization called Catalyst Brands, reported that the company’s new b2b website offers current and potential bulk order customers exclusive access to its vast catalog of products across several divisions, from highest-rated products in Home and Footwear, men’s and women’s apparel to school uniforms for kids.
“The website, operated by JCPenney’s Commercial Solutions team, aims to simplify the process for businesses and nonprofits that order products from the retailer in large quantities,” the company said in a media release. “After registering, businesses, nonprofits and government agencies can browse the online catalog to find the products they are looking for in their preferred sizes and colors and work with JCPenney’s Commercial Solutions team to place an order.”
The company said the website is in response to an emerging trend of businesses increasingly looking to retailers to fulfill product needs for daily operations with bulk product support.
“Customers are our top priority at JCPenney, and we aim to create purchasing opportunities that meet their needs,” said Wendy Santana, VP of business development at JCPenney. “Our business customers are no exception, and this new tool helps create an opportunity for us to be more accessible and efficient in our delivery of bulk order purchases.
“JCPenney has a long legacy of serving as a great partner in our communities and we are excited to continue building on that distinction as we grow our number of bulk order customers,” continued Santana.
The company is also launching more capabilities in the second quarter of 2025 to support online voucher purchasing programs.
Since the 1980s, JCPenney has supported voucher purchasing programs in-store only for its agency partners that serve those in need in the community. By expanding the retailers’ program online, JCPenney said it will be able to offer this solution to all nonprofits and agencies nationwide regardless of where they or their clients reside.
Image courtesy JCPenney
