Golfsmith International Holdings, Inc. is unveiling of its new 25,000-square foot playground for golf enthusiasts in Milwaukee. The new Golfsmith in Brookfield is an interactive golf superstore and the first of its kind in the state of Wisconsin. The new Golfsmith features an expansive six-bay indoor driving range with state-of-the-art launch monitors and Certified PGA Pro golf instruction from GolfTEC.
“Milwaukee is a phenomenal golf market where folks pack a lot of golf into their season. Because this is our first store in Wisconsin, we wanted to make it a real destination for golfers from across state”. Located at 16130 West Bluemound Road in Brookfield, at the Fountain Square Shopping Center, the new Golfsmith also features a huge indoor putting green and two “virtual reality” custom fitting studios that match golfers to the clubs that fit their swing.
“Milwaukee is a phenomenal golf market where folks pack a lot of golf into their season. Because this is our first store in Wisconsin, we wanted to make it a real destination for golfers from across state,” said Martin Hanaka, president and chief executive officer of Golfsmith. “Golfsmith in Milwaukee is another milestone in our commitment to activity-based retail, and to expanding our retail footprint nationwide. Our superstore format is about giving people hands-on experience, expertise and, of course, great selection at guaranteed low prices.”
An Interactive Playground for Golfers
Golfsmith features the full complement of Golfsmith’s interactive retail experience:
Indoor Driving Range The indoor driving range offers extended ball flight that lets golfers test the latest clubs. The store has 6 hitting bays, hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.
