Oofos has hired Liz White as chief marketing officer. White brings over 20 years of marketing experience to the newly created role overseeing global marketing efforts and direct-to-consumer business.
“Oofos has enormous potential as the undisputed category leader in recovery footwear, at a time when more consumers are seeking out brands that truly make a difference in their lives,” said White. “I’m thrilled to join the brand while it is well positioned for continued growth, but also because of its impressive history of driving community impact through initiatives like Project Pink. The product, team, strength of the mission and the relentless pursuit to make products that make you feel better are what drew me to Oofos.”
The company said White most recently served as the chief customer officer (CCO) for Ashley Stewart, an omnichannel, plus-sized apparel brand where she was responsible for “accelerating growth, transforming the consumer experience across all touchpoints and leading a brand refresh that significantly enhanced the company’s digital presence across multiple platforms.”
Previously White was the CCO for Fullbeauty Brands, a plus-size apparel company, leading digital and brand transformation across its portfolio of eight brands. Earlier in her career, White reportedly held senior leadership roles at Time, Inc. including leading the digital businesses for People, Entertainment Weekly and StyleWatch as VP and general manager.
“We are excited to bring someone with Liz’s experience and singular focus on the consumer to lead the Oofos marketing organization,” said Co-founder and CEO Lou Panaccione. “Liz brings a unique background in fashion and entertainment, as well extensive experience driving brand growth, so we are thrilled to have her lead our strong marketing team already in place.”
White holds a BA from Trinity College and earned an MBA from Columbia Business School and from the University of California, Berkeley. She currently serves as an advisor and investor in several early-stage companies.
Images courtesy Oofos
