United Sports Brands announced that it has appointed Kyle Schlegel as senior vice president of Marketing. Most recently, Schlegel served as the VP of Marketing and DTC at Weber, LLC. He has also held senior marketing positions at Wilson Sporting Goods, Hillerich & Bradsby (Louisville Slugger) and Procter & Gamble.
Schlegel has over 25 years of executive and management experience helping companies transform brands and marketing teams.
Under his leadership at Weber, the company reported “tremendous growth in marketing capability and impact, solidifying the brand’s #1 position and expanding into new categories and marketing channels.” In his prior roles at Wilson and Louisville Slugger, he “helped the brands modernize their marketing efforts, expand their audiences and reinvigorate their brand identity.”
“We are thrilled to bring Kyle on to lead the United Sports Brands Marketing organization,” said company CEO Phil Gyori. “He brings an incredible passion for sports, team-building and extensive leadership experience that will play a huge role in growing the USB portfolio in the coming years.”
Schlegel commented, “I am an athlete and sports enthusiast to my core, and it is an honor to be able to lead Marketing for such an incredible portfolio of category-defining brands. I feel fortunate to be able to partner with the exceptional team here and look forward to helping build reach and relevance while delivering the protection and enhanced performance that athletes expect from USB and its brands.”
Images courtesy USB
