Crunch Fitness has promoted John D’Anna, the company’s SVP of Real Estate, as its new chief development officer (CDO), effective immediately.

“Since 2024, D’Anna has been critical in directing Crunch’s real estate and construction teams,” the fitness franchisor said in a media release. “Under his guidance, Crunch achieved record levels of signed leases, which increased 41 percent year-over-year.

As CDO, D’Anna will oversee the strategy and execution of Crunch’s real estate, construction, franchise growth, and signature facilities teams focused on expansion and profitability. With almost thirty years of experience in real estate development and franchise relations, D’Anna’s leadership, Crunch reported, will “play a pivotal role as the company accelerates its growth.”

“John’s extensive background in real estate and his proven ability to execute large-scale development strategies make him an exceptional addition to our executive team,” said Chequan Lewis, president of Crunch Fitness. “His vision, expertise and ability to build strong partnerships with franchisees will be key as we continue to expand the Crunch brand and bring our unique fitness experience to more communities worldwide.”

Before joining Crunch, D’Anna held senior leadership roles at Axios Equities and McDonald’s, where he acquired, developed and managed commercial real estate nationwide. He is also reportedly known for his talent management skills, having recruited and managed top-performing teams and enhanced team culture for the brands he has served.

“I am excited to step into the role of chief development officer at Crunch Fitness at such an exciting time in our journey. Crunch has built an incredible brand that resonates with people of all fitness levels, and I look forward to helping expand its presence and reach,” stated D’Anna. “By collaborating with franchisees, developers, brokers and related networks, together with the broader Crunch executive team, I’m confident we can continue delivering exceptional experiences for members while driving the company’s growth goals.”

Images courtesy Crunch Fitness