Smith & Wesson Brands, Inc., the U.S.-based designer and manufacturer of firearms, announced the upcoming retirement of Sue Cupero, VP of Sales, after more than four decades with the company and the firearms industry.
Cupero notified the company that she will retire in May 2025.
Since joining Smith & Wesson in 1979, Cupero has played a pivotal role in shaping its sales strategies, expanding its market presence and fostering lasting relationships with clients and partners.
“In the earliest days of her impressive career, Sue worked in our Customer & Sales Service department, where she helped solve problems and interacted daily with our largest customers. She thrived in this role and, in the decades since, has become not just the top sales executive at Smith & Wesson but a household name within the firearms industry through her hard work, dedication, ability to solve almost any problem, and willingness to go the extra mile for our customers. But what truly has turned Sue into what I have described many times as an industry icon is the fact that she has forged so many genuine friendships and strong relationships across the industry and has ensured this legacy will endure through the passionate, hardworking and dedicated Smith & Wesson sales team that she has built.
“On behalf of the entire Smith & Wesson team, I want to congratulate Sue on an amazing career and wish her well as she embarks on this next chapter,” said Mark Smith, Smith & Wesson’s CEO. “We will immediately begin a search for Sue’s replacement and are confident that we will be able to have her successor appointed in time for Sue to transition her responsibilities smoothly,” continued Smith.
Images courtesy Smith & Wesson
