Buck Holly, CEO and founder of C&H Precision has acquired a controlling interest in RuckPack, the energy drinks and supplements company. Rob Dyer, founder of RuckPack and a fellow Marine Corps veteran, shown below, will remain with the company as managing partner.
Holly and Dyer said they aim to revolutionize the energy drink and supplement industry.
“Our goal is simple: to provide consumers with better options that fuel their energy needs and cognitive functions without compromising their health,” Holly said. “We believe in transparency, quality and putting people’s health first. This partnership underscores our commitment to redefining what energy drinks and supplements can and should be.”
RuckPack is a brand “inspired by military service and the values of discipline and resilience.” Under Holly’s leadership, the company plans to expand its product line “while staying true to its mission of offering healthier, mission-driven energy solutions.”
“Having Buck join the RuckPack team as a partner is a tremendous step forward for our brand,” said Dyer. “His expertise and entrepreneurial spirit align perfectly with our vision. I’m excited to see how we can grow and evolve together while staying true to the values that built this company.”
In 2012, Dyer was an active-duty officer in the U.S. Marine Corps when he came up with the idea and pitched the RuckPack product on Season 4 of Shark Tank. According to a report in the Food Republic, Dyer said that “when on duty, military missions typically lasted for a week or more, during which Marines could only rely on the food that they carried with them.”
FP reported that Dyer removed the adverse side effects of energy drinks and formulated a single caffeine-free shot that he claims was “designed and tested by Marine Special Operations Forces.” At the time, RuckPack was 80 percent owned by military service members and had 16 equity holders who collectively raised over $240,000. Kevin O’Leary and Robert Herjavec invested in the venture, injecting $150,000 in return for 10 percent for each Shark, or a 20 percent total stake in the business. Dyer took the deal at the time.
Images courtesy RuckPack
