Magnum Boots, based in the UK, has signed a long-term partnership with K Brands as its exclusive distribution partner in the United States.
“This collaboration marks a new chapter for Magnum Boots as the brand looks to scale its presence in the U.S. by tapping into K Brands’ industry-leading distribution network throughout the country,” the company said in a media release.
“Known globally for setting safety standards across multiple testing categories, Magnum delivers performance, instant comfort, and unmatched durability in the harshest conditions, living up to its 43-year legacy of excellence,” the company continued.
The company has appointed U.S. Army and industry veteran Glen Reich as executive director of K Brands, the newly formed brand management and distribution arm of Kroll Corporation, Inc. The company has rapidly expanded Magnum’s presence by securing new dealer partnerships with LEO/Mil-Tac suppliers, sporting goods, farm and ranch stores, leading footwear retailers, and online sellers.
“Glen was our clear choice to lead the mission and challenge the footwear category by enhancing the customer experience and driving Magnum’s growth,” said Dan Sobiechowski, founder of K Brands. “His tenacious attitude and relentless passion for success make him the perfect fit for this new partnership. Glen’s military and industry experience bring invaluable real-world insight to our development team, providing the perspective we need to expand and innovate our catalog.”
Reich shared his enthusiasm, saying, “I am incredibly honored and thankful for the opportunity to lead the growth of the Magnum brand. It’s an exciting time for us as we continue to build on Magnum’s legacy of quality and innovation, delivering products that resonate with our customers. We’re committed to taking Magnum to new heights and honored to be the exclusive partner of such a successful brand in Magnum.”
K Brands plans to expand Magnum’s community engagement through strategic partnerships with first responders, military organizations and outdoor enthusiast groups.
“The U.S. tactical market represents a significant opportunity for us, and we’re thrilled to partner with K Brands to deliver our products to a much wider audience,” said Chad Wagenheim, president of Galaxy Universal, owner of the Magnum brand. “With K Brands industry-leading expertise already driving expanded distribution, we’re excited about this new chapter for Magnum as we continue to set the standard for excellence in footwear.”
Image courtesy Magnum Boots USA
