Richmond, Calif. [January 14, 2025] – Mountain Hardwear is thrilled to announce its powerhouse lineup of new snow athletes for the 2025 season. Each member of this dynamic roster brings unparalleled skill, creativity, and dedication to pushing boundaries in snowboarding and skiing. Adding Jake Kuzyk, Manon Loschi, Sean Pettit and Emma Crosby solidifies Mountain Hardwear’s position at the forefront of snow sports innovation, culture and inclusivity.
“As we look to build on the momentum of our athlete program, Jake, Manon, Sean and Emma embody the creativity, passion, and futuristic outlook for our brand,” said Cale Meyer. Brand Manager at Mountain Hardwear. “We’re excited to integrate these athletes into our product creation process, working on projects that propel our brand forward and supporting them to seek wilder paths.”
Jake Kuzyk – Snowboarder and Creative
Jake Kuzyk, one of the most prolific and multifaceted snowboarders in the world, joins Mountain Hardwear’s roster. Based in Vancouver, Canada, Kuzyk is renowned for his classical approach to snowboarding, blending athleticism and artistry to create visually stunning video parts. With accolades such as Transworld Snowboarding’s Video Part of the Year for Landline, Kuzyk has become a cornerstone of snowboarding culture. In addition to his work on the board, Jake is a creative force off the slopes. As a co-founder of Seen Snowboarding, Jake amplifies visibility for queer snowboarders, pushing the sport toward greater inclusivity. His collaborations on signature products with Vans and K2 highlight his meticulous attention to detail and visionary style.
Manon Loschi – Rising Freeride Star
At just 22, Manon Loschi is taking the freeride skiing world by storm. Hailing from La Clusaz, France, Manon secured her spot on the Freeride World Tour in 2024 with groundbreaking achievements, including becoming the first woman skier to attempt a double backflip at the Yeti Xtreme Verbier. Manon was previously featured in Matchstick Productions’ Calm Beneath Castles and will continue to appear in their upcoming films. She will also play a key role in supporting the launch of Mountain Hardwear’s 2025 Snow Products and has been selected to star in another highly anticipated iconic film. Manon’s fearless riding style, combined with her passion for skating, surfing and mountain biking, cements her as a versatile athlete and inspiration for the next generation of women in extreme sports.
Sean Pettit – Freeskier and Snowboarding Innovator
Canadian legend Sean Pettit has been redefining big mountain skiing since his early years, earning worldwide recognition and multiple Powder Video Awards. Starting his career at just 13, Pettit became one of Red Bull’s youngest athletes and has appeared in iconic ski films like Attack of La Niña and The Masquerade. Beyond skiing and snowboarding, Sean channels his love for the mountains into his artwork, redefining what it means to explore wilder paths for Mountain Hardwear
Emma Crosby – Snowboarder and Advocate
Hailing from Minnesota, Emma has made her mark with standout appearances in Dorothy and Natural Selection, solidifying her reputation as a trailblazer in the sport. Slush Magazine named her Rookie of the Year for 2023. Emma is a prominent advocate for equal representation in snow sports, championing a world without labels. Her personal journey and advocacy work inspire inclusivity and courage within the community. Dedicated to advancing the sport and fostering a welcoming environment, Emma’s values resonate deeply with Mountain Hardwear.
With this extraordinary group of athletes, Mountain Hardwear continues to lead the charge in delivering performance-driven products and fostering a community of progression and inclusion. To learn more about Mountain Hardwear and its athlete roster, please visit www.mountainhardwear.com.
