Instinct has appointed Todd Stanley as VP of sales.
The surf brand founded in 1979 by world surfing champion Shaun Tomson is said to be best known for manufacturing apparel that blends an authentic surf style with performance properties. With Stanley’s hire, Instinct said in a media release that it “is set to expand its market reach and elevate its North American sales strategy.”
With deep roots in the surfing industry, Stanley brings a wealth of expertise in sales, team leadership and brand development. His background in corporate and entrepreneurial ventures “qualifies him to guide the brand through its next growth phase,” said Instinct.
“Instinct is more than just a brand; it’s a legacy of surf culture and innovation,” added Stanley. “I’m honored to join a team that values authenticity and quality distribution while pushing the boundaries of modern surf apparel. Together, we’ll inspire the next generation of surfers to live with purpose and get stoked for the next wave over the horizon.”
Shaun Tomson is renowned in the surfing industry for revolutionizing tube riding with his innovative, maneuver-oriented approach. He named the company after the pinnacle of the surfing experience—when one operates purely on instinct.
Tomson said, “I am very stoked to have Todd join our small tight team as we start to broaden our reach from the start-up phase. Todd has strong relationships across the authentic surf retail community, and he will be a key player in our mission to build a solid and sustainable business.”
Images courtesy Instinct, Todd Stanley
