Carhartt has relocated to a new flagship store in the UK’s SoHo neighborhood. The lifestyle and apparel brand moved from 72-74 Brewer Street into a larger, 4,000-square-foot space at No. 33-35.
The new location joins the brand’s existing store in Seven Dials, in the St Giles district of the London Borough of Camden, in the West End of London.
Shaftesbury Capital, the UK property investment and development company focused on sites in the West End of London, brought the Carhartt store to the Soho neighborhood.
William Oliver, retail leasing director at Shaftesbury Capital, said, “Soho remains the top choice for brands looking to make their mark in physical retail, which means we can deliver debuts and flagship stores not found anywhere else and build an unmatched visitor experience.”
The store opening follows Salomon opening a store at 18 Broadwick Street, also in Soho, bringing its “sportstyle” collection to the UK for the first time.
Image courtesy Carhartt/Shaftesbury Capital
