POC’s North America, Asia and Oceania territories will see new hires and promotions in key positions, alongside two strategic hires in global logistics and global e-commerce at POC’s headquarters in Stockholm. All changes will take effect immediately.
“POC is held up as a benchmark in innovation and safety, with unquestionable product development and a willingness to break with conventional thinking,” said Derek Bouchard-Hall, CEO of POC. “Over the last twenty years, it’s been an approach that has gained a loyal following and a significant global presence in cycling and snow sports. The updates and investments we are introducing in our regional and central teams will support our continued growth and be closer and more responsive to all our customers.”
Two strategic hires have joined POC’s head office. Jan van Eimern, POC’s new global logistics director, is responsible for “streamlining and futureproofing” the brand’s supply chain and logistics. He has over a decade of experience in supply chain leadership, most recently as the global head of Logistics at Daniel Wellington.
POC reported in a media release that E-commerce is a continued focus for the company and “will be led in the future by e-commerce and direct-to-consumer (DTC) expert Bogdan Sârbu,” who assumes the position of chief digital officer. Bogdan brings his experience leading e-commerce at outdoor brands Haglöfs and Patagonia.
In North America, POC promoted Chase Crane as sales director for North America. Crane previously led sales for POC as a regional sales manager.
In the APAC region, POC will fine-tune its presence by creating two territories, Asia and Oceania, supported by a new sales force in Australia and an enhanced focus on existing distributor partnerships in Asia.
The new Oceania territory, covering Australia and New Zealand, will see the creation of two new sales rep roles in Australia, which will be in place at the start of 2025. The newly appointed POC Country Manager, Sam Wethey, will lead the new Oceania territory, and Callum Johnston will fill the new International Key Account Manager for Asia.
Kolja Plegt, chief commercial officer at POC, said, “POC has grown dramatically in recent years, and our APAC and NA teams have been a fundamental feature of that growth. Our objective in updating our current organization, with a new Asia and Oceania territory and new NA focus, is to get closer to the markets to support our partners, retailers and consumers better.”
Image courtesy POC
