Kent Outdoors, parent of the Bote, HO/Hyperlite, Connelly, O’Brien, Liquid Force, Onyx, Aquaglide, Barefoot/Fatsac, and Arbor Snowboards brands, has appointed Nate Romney as its new chief financial officer.

“Romney is a senior executive with over 20 years of experience leading finance, accounting and operations departments and has a history of creating high valuation and building scalable processes and corporate structure,” the company said in a media release. “He brings years of experience working with capital structures that are similar to Kent Outdoors, with a focus on private equity-backed businesses in technology, e-commerce, specialty retail and consumer products.”

Romney will be based out of Kent Outdoors’ Salt Lake City, UT headquarters.

“We’re pleased to have Nate joining the Kent Outdoors team as we grow and enter this next phase of the business,” said Randy Hales, CEO of Kent Outdoors. “He is aligned with our culture and leadership principles, is intentional about addressing challenges and is a strong, effective leader and communicator who quickly builds rapport and trust with colleagues. His experience and background with the complexities of a multi-brand, multi-operating unit business is a great fit for Kent.”

The company said Romney brings experience as a CFO at a private equity-sponsored consumer products company that was acquired under his leadership. He has also filled CFO roles at a SaaS (Software as a Service) software technology company specializing in AI communications and a specialty produce/agriculture company.

“Kent Outdoors is a dynamic company with an experienced and proactive executive team,” said Romney. “Each of the brands in the Kent Outdoor portfolio has a unique value proposition, and the outdoor, watersport and active lifestyle verticals are poised for growth. It’s an honor to join Kent Outdoors.”

Images courtesy Bote, Nate Romney/LinkedIn