Bollé Brands has inked a strategic partnership with Seaport-ODLM for the exclusive distribution of its sunglasses and ophthalmic collections to opticians in Western Europe, effective January 1, 2025.
Seaport-ODLM will manage the distribution of Bollé, Serengeti and Spy+ products across several key European markets, including Germany, Italy, Austria, France, Spain, and Portugal.
The deal marks a pivotal step in Bollé Brands’ strategy to enhance its focus on specialized sales channels within the optical, sports and cycling sectors.
“Following the successful implementation of similar partnerships in Australia and the UK, this new venture reaffirms Bollé Brands’ commitment to strengthening its dedicated sales force for each distribution network,” the company said in a media release.
Peter Smith, CEO of Bollé Brands, added, “This partnership allows us to further build on our renowned innovations, particularly with our Volt and Phantom lens technologies, and solidifies our position as a key partner for opticians in both the sports and lifestyle sectors, in particular Bollé Brands and ODLM will work in partnership, leveraging their experience and expertise in ophthalmic to build on the current success of our brands.”
- Bollé said it aims to capitalize on its reputation for quality and innovation, positioning itself as the preferred partner for opticians.
- Serengeti will utilize this partnership to expand the brand across Europe, enhancing service levels and highlighting the quality of its lenses and frames.
- Spy+ will focus on broadening its European market presence, leveraging the momentum gained from its relaunch in the U.S.
The company said, “Seaport ODLM continues to build a portfolio of strong and complementary brands, offering a comprehensive response to the needs of opticians. Leveraging 40 years of success and a dominant position in the French market, the group is now intensifying its international development.
“The Bollé, Serengeti, and Spy brands, renowned for their technical excellence and innovative capabilities, will be at the heart of our strategy to strengthen our presence in the sports and sunglasses segments.”
Image courtesy Bollé
