Bobby Jones Links (BJL), the privately owned club management company, has named Eric Escamilla as vice president of revenue management.
With a diverse background in various industries, including golf, hospitality and education, Escamilla’s career, includes roles as regional director of Membership Sales at Heritage Golf Group and director of Membership at ClubCorp. His experience in membership marketing and project management has reportedly led to “significant growth in sales and member retention, due mainly to his ability to develop innovative marketing strategies, manage operations effectively and exceed quotas,” reported Bobby Jones links in a media release.
Escamilla has also worked as the general manager of Icon Golf, a West Texas golf course, and been on the events marketing team at Bridgestone Golf.
Escamilla, based in Myrtle Beach, SC, remarked, “In general, clubs are very unique—every one of them has a different personality, and you can’t treat them all the same,” he said. “BJL has that quintessential family-type environment. We have a tailored and targeted approach to each course we manage, but we aren’t afraid to try new things to help optimize each club’s unique circumstances. Everybody on the BJL team is there to try to be solution-oriented. I am excited to be part of this company, and it is putting all my skills and expertise to the test.”
BJL Founding Partner Steve Willy said Escamilla joins the company during growth and opportunity. “Eric Escamilla is a welcome and valued addition to the BJL team,” Willy said. “The growing number of clubs and courses in our portfolio will benefit from his seasoned approach and experience in the industry. We are looking forward to seeing Eric implement his skills and helping properties improve their operations and profitability.”
But Escamilla also noted, “Each ownership group has a general idea of what they want to accomplish. They have had past experiences and different ideas on what’s going to be successful. Being able to explain to all stakeholders that our operational expertise will produce results can sometimes be a challenge, but one that I am definitely looking forward to with BJL.”
Escamilla has a Master’s degree in Sports Management and Administration from Texas Tech University.
Bobby Jones Links offers turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports over 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club and Travis Pointe Country Club.
