Skechers has opened a new flagship store in the center of Prague in the Czech Republic, ideally located on the city’s High Street Na Příkopě.
“Skechers has universally become the brand that consumers look to for style, comfort and value everywhere they live or travel,” said Michael Greenberg, president of Skechers U.S.A., Inc. “We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30 percent over last year—and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region.”
“Skechers retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers. They offer living galleries of our diverse product offering, and it’s a visceral experience to walk in, hold and try on styles for every age,” added Petar Dulić, general manager of Skechers CEE, Kft. “With this central retail store between Old Town and New Town Prague, we offer more accessibility and convenience than ever to locals and tourists.”
Located on a boulevard “frequented by 120,000 people daily,” the 596-meter store at Na Příkopě 9 showcases Skechers’ latest lifestyle footwear collections and dedicated Skechers Performance focal walls, apparel and accessory sections.
Skechers now has eight retail locations in the Czech Republic, including five additional stores in Prague, Modřice and Ostrava. Consumers can also shop at approximately 5,300 Skechers stores worldwide and at Skechers.cz and regional retailers.
Skechers CEE, Kft. is a subsidiary of Skechers U.S.A., Inc.
Image courtesy Skechers CEE, Kft.
