Ashworth Golf Company, the golf apparel brand, announced the return of its founder, John Ashworth, as creative director.
A California native and third-generation avid golfer, Ashworth’s passion for the game began early. He honed his skills on the golf course and played college golf at the University of Arizona, earning a Bachelor of Science in Agronomy.
An unexpected opportunity furthered Ashworth’s journey into the golf industry when he began caddying for his childhood friend, Mark Wiebe, on the 1984 PGA Tour, which exposed him to professional golf and, more importantly, a gap in functional golf apparel.
In 1987, Ashworth founded his brand to bring a “more modern, casual look to the course.” With a focus on clean, laid-back style and athletic performance, Ashworth’s designs gained popularity among top PGA Tour players, including Fred Couples, John Cook and Ernie Els. Couples’ 1992 Masters win, wearing Ashworth apparel, “solidified the brand’s position in the golf apparel category.”
The Ashworth style “blends California cool with athletic functionality.” After stepping away from the brand in 1997, Ashworth pursued other ventures rooted in his passion for golf and community.
“I always had a feeling that at some point, when the timing was right, I’d be back, and now here we go. We’ll continue to innovate, push the boundaries and create great clothing for the golf community. I’m looking forward to sharing my experience and passion with a new generation of golfers,” said Ashworth.
Image courtesy Ashworth Golf Company
