United Wheels (UW), the parent company of Huffy, Niner, Batch, and Buzz Bicycles, has appointed Chris King as vice president of brand and direct-to-consumer (DTC) marketing.
With over 25 years of experience, King is responsible for developing and bringing forth a comprehensive marketing strategy to enhance the brand’s perception, drive demand and expand DTC performance. Working closely with cross-functional teams, including product development and sales, King is to ensure a cohesive experience across all touchpoints for consumers.
“We are excited that Chris is joining United Wheels and look forward to the fresh perspective he will bring to our portfolio of brands,” said company President and CEO Bruno Maier. “Chris’ personal affinity for staying active as a surfer, snowboarder, martial artist, hiker, and biker, mixed with his proven track record of elevating global brands and expertise in strategic marketing, will help us achieve our business and growth goals.”
King joined UW from Origin USA, where he was head of brand marketing and strategy. Before Origin, he was the founder and brand strategist for Ocean Park l/a/s, vice president of client marketing solutions for J.D. Power and senior marketing executive at Creative Arts Agency, among others.
