Helinox, the maker of lightweight outdoor equipment and furniture, has hired Seb Murphy as Commercial Manager in Europe. The company’s operations in the region are run by Helinox EMA (HEMA), a wholly-owned subsidiary of Helinox, which operates from a regional customer services office in Amsterdam.

Murphy will begin his role on January 1, 2025. He is currently a sales manager at ProAgencies in the UK.

Based in Amsterdam, the Helinox Europe business has grown in the last six years under the leadership of Helinox President and Global Chief Operating Officer Andrew Shand. The brand reported in a media release that it is “well positioned in all major European outdoor markets, with a strong presence in the specialist retail sector and a wider lifestyle footprint through initiatives, including Helinox Creative Centre Paris, which opened earlier this year.”

Seb Murphy has been working in the outdoor industry for over a decade. He held roles at Ellis Brigham Mountain Sports and in a store run by the company for The North Face and Snow+Rock before joining ProAgencies, where he has represented a range of outdoor brands, including Helinox.

As Commercial Manager Europe, Murphy is joining Helinox as the brand focuses on two major initiatives for 2025: introducing an updated version of the brand’s Chair One (re) and launching products in the new Helinox Play category.

Shand commented, “Helinox Europe is delighted to welcome Seb Murphy to our core team. Seb has developed a deep understanding of the brand and its products, and his experience of the specialist retail sector will be a big asset for the company. As Helinox continues to expand across Europe, Seb will play an important role, working with ProAgencies and our other partners to grow sales and awareness in all of our markets.”

Murphy added, “I have enjoyed playing a part in building the Helinox business in the UK with ProAgencies, and am excited about the potential to take that to another level. Helinox Europe is a dynamic company and has ambitious plans, underpinned by a brilliant range of products and a talented, committed team. I can’t wait to get started.”

Image courtesy Helinox