J.Crew Group has appointed Julia Collier as chief marketing officer for the J.Crew brand, effective January 6. Collier comes to the role from Skims, a Kim Kardishan-owned company, where she most recently held the position of senior vice president of marketing. She joined Skims ahead of its launch in 2019.

For nearly a year, J.Crew and its sister brand Madewell, also owned by the J.Crew Group, have operated without a CMO—Derek Yarbrough, former executive vice president and CMO of both brands, left in January 2024.

The company reported that Collier would only lead J.Crew’s marketing and creative, reporting to Libby Wadle, chief executive officer of J. Crew Group. The Group did not disclose if it would hire a CMO for the Madewell business.

Wadle stated that Collier “brings an ideal combination of brand-building expertise, fashion industry knowledge, and passion for culturally relevant marketing strategies that will drive even greater engagement. Her versatile background, proven leadership capabilities, and forward-thinking approach will be a valuable addition to our team as we continue to build on our momentum.”

Collier has two decades of experience in fashion, brand, and marketing agencies. At Skims, she inked partnership deals across sports and luxury, including with the NBA, WNBA, Team USA, Fendi, Swarovski, and Dolce & Gabbana. Before that, Collier led marketing for the fashion brand A.L.C. and spent four years at Wednesday Agency. She worked on brands Rugby Ralph Lauren and Diesel earlier in her career.

Kevin Ulrich, chairman of J.Crew Group’s board of directors, stated that Collier “brings an extensive network of relationships and a relentless approach that complements the world-class teams we have built at J.Crew. As the J.Crew brand enters its next chapter, Julia’s sense for what is both current and authentic will accelerate the growth and relevance of the brand.”

Collier noted that J.Crew is “an iconic American brand that has been at the forefront of consumer consciousness for decades and holds a unique space in culture, both past and present.”

Images courtesy J.Crew