StockX reported a strong Cyber Weekend performance, with Cyber Monday reportedly breaking previous trade records.

The company reported that for the period between Wednesday, November 27, and Monday, December 2, the StockX platform saw record trades from brands including Asics, Fear of God, Pop Mart, and Timberland. StockX also reported year-over-year trade growth for Adidas, Yeezy, Lego, Stanley, Vans, and Denim Tears.

During the same period, StockX also reported setting a new trade record for apparel sales, with the category achieving double-digit growth compared to 2023.

StockX said consumers shopped on the platform earlier with year-over-year trades on November 27 and 29 up nearly 40 percent and 50 percent, respectively. StockX closed the six-day shopping week with more trades than it saw in the same period last year. The platform also saw record use of Xpress Ship, StockX’s quicker shipping feature, setting single-day sales records from November 27 through Cyber Monday, December 2.

Xpress Ship items are pre-verified by StockX verification experts and are ready to ship as soon as a consumer makes a purchase.

“This Cyber Weekend was a testament to the continued demand for sought-after products around the globe. Though many consumers remain price-conscious this year, we saw record trades on Cyber Monday and multiple brands achieved triple-digit growth over 2023. These results reflect the trust our community has in StockX and the power of our vast product catalog of sought-after items,” said StockX Co-Founder, President and COO Greg Schwartz. “We expect this momentum to continue through the holiday season, and our team will be ready to deliver a best-in-class experience for both buyers and sellers.”

Between Friday, November 29, and Monday, December 2, StockX reported “facilitating tens of millions of dollars in sales worldwide.”

In preparation for the weekend, StockX said it rolled out new features to provide more value to holiday shoppers, with the platform making “hundreds of thousands of products available for quicker shipping via Xpress Ship, giving customers the opportunity to shop through Thursday, December 19, and still get their items before Christmas.”

The company also introduced returns this year, allowing U.S. shoppers to return eligible items within 14 days of delivery for a full refund in the form of StockX credit minus the original cost of shipping. For orders placed between November 27 and December 31, StockX extended the return window through January 15, 2025. StockX gift cards are also available to U.S. customers for the first time this holiday season. 

Top Movers on StockX During Cyber Weekend 

Sneakers

  • Asics: Multiple releases from Asics ranked among the Top 100 best-selling products throughout Cyber Weekend. Asics is one of the fastest-growing sneaker brands on StockX and will set a new sales record in 2024. Collabs with Kith and JJJJound boast significant price premiums, but the brand’s general release models are also popular. Top picks throughout the weekend included the Asics Gel-1130 Black Pure Silver and the Asics Gel-Kayano 14 Cream Black Metallic Plum.
  • New Drops from Jordan Brand: Unsurprisingly, Travis Scott’s latest collaboration was highly sought after by shoppers. It ranked among the top-traded sneakers despite an average resale price of over $400. The recently released Jordan 11 Retro Legend Blue (2024) was also a top pick throughout the weekend.
  • Adidas Spezials: For the first time, an Adidas Spezial ranked among the Top 100 products on Cyber Weekend. Adidas released the shoe in 1979 for indoor training. The silhouette has seen a resurgence over the past couple of years after Adidas reintroduced it through collaborations and new colorways. Two colorways, the Adidas Handball Spezial Earth Strata Gum (W) and the Adidas Handball Spezial Navy Gum, ranked in the Top 100.

Shoes

  • Ugg: Ugg delivered unprecedented growth on StockX during the holiday season of 2023, and the brand remains a popular pick this year. While classic slippers, including the Tazz and Tasman, are carryover favorites, a new release competes as a holiday favorite— the Ugg Lowmel Boot. Debuted late last year, the Lowmel ranked among the Top 30 best-selling products on StockX this Cyber Weekend.
  • Yeezy Slides: Multiple Yeezy slides ranked among the top-traded products on Cyber Weekend, with favorite colorways being Slate Grey and Dark Onyx. Slides are a popular option for shoppers looking for lower-priced items, with an average price of around $100,
  • Timberland:Renewed demand for a winter classic, Timberland’s 6″ Boot, helped the American outdoor brand grow triple-digits on Black Friday. Despite being a 50-year-old company, it remains central in the current culture, with collaborations with Supreme and Louis Vuitton.

Apparel

  • Fear of God:The Jerry Lorenzo-led label was center stage this past weekend, with hoodies from Fear of God’s Essentials line taking the top three spots on StockX’s ranking of best-selling products. The black, light oatmeal, and dark oatmeal colorways were favorites among shoppers.
  • Denim Tears: Denim Tears remains the fastest-growing apparel brand on StockX in 2024, and a top pick over Cyber Weekend, with the brand’s cotton wreath sweatshirts popular picks.

Collectibles

  • Labubu from Pop Mart:Pop Mart was the No. 1 top-traded collectibles brand on StockX in November due to the viral success of its Labubu character. Pop Mart features the character across various collectibles, from figures to keychains. With the popularity of bag charms taking off in the second half of 2024, shoppers are eager to purchase Labubu collectibles. Top picks on StockX include the Pop Mart Labubu The Monsters Tasty Macarons Vinyl Face Blind Box Whole Set and Pop Mart Labubu The Monsters Fall In Wild Vinyl Plush Doll Pendant Keychain.

Electronics

  • PlayStation 5 Pro and the PlayStation 30th Anniversary Collection: Nostalgia is fueling demand in the electronics category this holiday season, led by the new PlayStation 5 Pro and the 30th Anniversary Collection. The new design celebrates the release of the original PlayStation in 1994, featuring the brand’s iconic grey color and design on the latest devices including the Sony Playstation PS5 DualSense 30th Anniversary Limited Edition Wireless Controller and Sony PlayStation Portal Remote Player 30th Anniversary Limited Edition.

StockX is a Detroit-based technology company that uses dynamic pricing mechanics to focus on the online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and other categories. This approach affords access and market visibility powered by real-time data, allowing buyers and sellers to determine and transact based on market value. Launched in 2016, StockX employs 1,000 people across offices and verification centers worldwide.

Image courtesy Asics