Cole Haan has inked an exclusive distribution agreement with China retail HiMaxx. In conjunction, HiMaxx is launching a new premium branded division, focused on Cole Haan, under Co-Founder and Board member Jason Hou.
“Cole Haan is a leading global lifestyle brand. This premium position requires an equally exceptional retail development and operating expert with proven success throughout Mainland China and Hong Kong. We are pleased with our selection of HiMaxx to drive our business forward,” said Jack Boys, CEO, Cole Haan.
“We look forward to expanding our presence in China through new distribution with HiMaxx, a retail leader in the ever-evolving China retail landscape,” added Adrian Santos, SVP, International,Cole Haan. “China is an exciting and dynamic market that is vital to the growth of the Cole Haan brand. HiMaxx provides the right infrastructure and brand stewardship needed to achieve our long-term plans for the region.”
HiMaxx, which said it has established a leading multi-brand outlet for footwear, clothing, accessories, and beauty, has created a new premium division and will assume operation of more than 30 existing stores in Hong Kong and Mainland China, with plans to expand the Cole Haan footprint throughout China.
“When we founded HiMaxx in 2017, we always envisioned a multi-channel strategy for our company,” said David Wang, founder & CEO, HiMaxx. “We have spent the past seven years perfecting our real estate development, distribution systems, and retail operating platform. This next phase of our development, partnering with Cole Haan, a global leader in crafted and innovative footwear and accessories, will add another vital dimension to the HiMaxx company. My partner, Jason Hou, will focus on building this division and growing the Cole Haan brand to elevate consumer experience throughout China.”
Cole Haan said its plans to expand in China come at a pivotal time, as demand for premium footwear in the region continues to grow.
Image courtesy Cole Haan
