Charter Arms selected Mountain States Sports Marketing, Inc.(MSSM Group) as the sales agency of record for the Western United States (AK, WA, OR, HI, CA, NV, ID, MT, UT, AZ, NM, CO, and WY).
MSSM Group focuses exclusively on selling and servicing the shooting sports category.
“We couldn’t be prouder to have partnered with Mountain States Sports Marketing, Inc.,” said Nick Ecker, owner, president and CEO of Charter Arms. “They are a professional and proactive sales agency representing best-in-class brands in the shooting sports industry. The Taylor’s brand will be well represented in the Western regions of the United States with them onboard.”
Mountain States Sports Marketing, Inc. was founded in 1984 by Terry Labrum, Steve Smart and Bill Hayes, also founders of Sportsman’s Warehouse in Salt Lake City, UT.
Today, MSSM Group is owned and managed by Brad Ruddell, pictured right, who purchased the company in 2010 after working in the sporting goods industry for over 35 years, the last 20 as VP of sales and marketing for Weatherby Firearms.
“Our highly educated sales professionals are known for their sales experience, product knowledge, ethical approach and seasoned professionalism,” said Ruddell. “We conduct regular, face-to-face meetings with the chain stores, distributors, buying group members, independent, specialty, and internet retailers, as well as farm/ranch stores and co-ops. We look forward to employing our proven, creative selling ideas and strategies to increase Charter Arms brand awareness and sales.”
Images courtesy Charter Arms
